Luniq

Formerly known as Defence Enterprise Solutions, the business had outgrown its name and needed a brand that could open doors to new industries. As their offering evolved, so did the need to present themselves in a more confident, modern, and sector-agnostic way. The challenge was to retain their technical credibility while making the brand more accessible to a broader audience.

We started by developing a new name that captured the company’s depth of expertise while creating space for future growth. Luniq blends the ideas of illumination and intelligence, a concise name that signals clarity and capability, and feels at home in both tech and enterprise spaces

From that foundation, we built an identity rooted in structure and expertise. The system brings focus and consistency to key materials, helping the team present their offer with more cohesion and confidence. Designed to feel grounded and intelligent, the brand supports Luniq's ambition to grow beyond its origins while staying true to its values.

The brand is now sharper and more coherent, with a name that tells a story and a system that flexes across use cases. Visually, it strikes a balance between professional and approachable, familiar enough to build trust, distinct enough to be remembered. Internally, the toolkit gives the team clarity and direction, helping unify how they speak, present and show up across platforms.

The Luniq rebrand helped shift perception and reposition the company around its core strength: expertise. With a bold new name, a confident identity and a clear strategic foundation, Luniq now shows up with the impact and professionalism needed to grow, balanced with just enough personality to feel human. It’s a confident reset that sets the team up for what comes next.