Notely

Notely had the product: an AI note-taking tool that runs entirely on-premises, giving organisations full control of their data. For industries like defence, legal, and government, that’s a big deal.

What they didn’t have was a brand. At MVP stage, there was no positioning, no identity, and no website to show the value of what they’re building. To launch with confidence and get taken seriously in a crowded, cloud-heavy market they needed all three.

We started with the basics: sharpen the story, cut the jargon, and make the message land. A lean brand strategy defined the values, tone, and positioning (privacy-first, human-first AI).

From there, we built a clean, flexible identity system: a bold logomark, a teal-driven palette with lime highlights, and a no-nonsense typographic voice. All wrapped into a mini brand guide that gave the product structure from day one.

On the digital side, we designed and launched a lightweight website. Clear copy, focused design, and a beta sign-up flow turned it into a tool for building confidence, attracting early users, and supporting investor conversations.

Notely now has a brand that matches its promise. Straightforward, confident, and built to earn trust. The website became the launchpad. It showed the product’s difference in plain terms and gave the team a platform they could actually use.

In privacy-critical industries, trust decides who gets through the door. Notely’s brand and website were built to earn that trust, giving them a credible, confident presence in a space where most AI tools can’t compete.